B2C comms
Design and production of a native ad series for social media.
Design and production of a native ad series for social media.
Selfassurance targets digital natives, a generation that compares and buys insurance online, and is unreceptive to the industry's classic codes. Liik built a series that talks about insurance without ever looking like an insurance ad.
Liik designed a series of social ads written 100% in native social style, spread across 4 episodes on 4 insurance topics (health, pets, auto, supplemental health cover). Each episode is fronted by two well-known creators from the football world: Frédéric Piquionne (@fredpiquionne, over 150K combined followers) and Sam Footx (@samfootx, 1.8M followers). Two voices the audience already follows, rather than one-off advertising faces.
A click-through rate above the industry average for this type of format (typically 0.9 to 1.5%).
Native writing, named creators, ad series: book a slot with our team to talk about your project.
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