Liik tells the story of the new pop culture, built on cultural mixing, hybrid habits and crossed references. Present in France, Morocco, Algeria and Tunisia, Liik ranks in the top 3 for engagement in each of these countries, and leads in views across the Maghreb.
Cultural mixing is no longer the exception, it has become the language of an entire generation. In France, across the Maghreb and far beyond, habits hybridize, codes cross over, references travel from one culture to another at the speed of a scroll. This isn't a passing trend: it's how an entire generation builds itself, tells its story and recognizes itself.
Liik doesn't watch this phenomenon from a distance. We tell it from the inside, before it becomes visible anywhere else.
Each concept has its own identity, colour and community. Together, they tell every facet of PopMed.
Liik gives brands and organisations a real presence in the conversations that matter to 15-45 year-olds. We design, produce and distribute content rooted in pop culture and today's trends.
Speaking to a generation that ignores classic advertising, in its own social language.
We design and distribute content that fits our editorial line, to tell your message across all our platforms.
See the Engie case Our signature formatsLa Ref, IRL, How I Met Your Makrout and our other original concepts each have their own identity, community and loyal audience.
See the Samia caseContent that speaks today's language, whatever the medium or platform.
Understanding your audience before acting, then running your content and channels over the long term.
Audience studies, communication and content strategy consulting, full audits of your competitors' social media strategies.
See the Concours Général Agricole case OperationsWe create and run your white-label media, or manage your social channels, as we did for Heomi with Patoun.
See the Heomi caseMedia, production, creator campaigns or brand support: book a slot directly with our team to talk about your project.
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