Our signature formats
Design and production of a signature episode with a giveaway, for the brand's 20th anniversary.
Design and production of a signature episode with a giveaway, for the brand's 20th anniversary.
For its 20th anniversary, Samia wanted to make an impact with a young audience, without falling into the institutional tone of a classic anniversary campaign. Samia chose to give away the top prize of its 20th anniversary campaign through Liik's signature format, How I Met Your Makrout, hosted by Ali.
Liik built the operation around a format already established with its community, to benefit from its community strength and the editorial personality of the content: a special episode filmed in Marrakech, paired with a giveaway offering the audience a chance to live the same experience as Ali on screen.
More to come.
Signature format, giveaway, editorial personality: book a slot with our team to talk about your project.
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