Operations
Strategic audit, editorial positioning and launch of Patoun, a white-label social media.
Strategic audit, editorial positioning and launch of Patoun, a white-label social media.
In a saturated pet insurance market, where differentiating on price or coverage is no longer enough, Heomi chose to stop talking like an insurer and start acting like a media outlet. Patoun was born from that choice: a media brand of its own, designed to exist within the pet ecosystem well beyond insurance alone.
Liik carried out a strategic and competitive audit of the pet content ecosystem (insurers, brands, media, vets, creators), to identify an unoccupied position: a go-to media brand, personality-driven and multi-species, halfway between practical usefulness and emotion. From this recommendation came Patoun, Heomi's white-label media brand, launched in summer 2026.
Positioning, brand launch, white-label: book a slot with our team to talk about your project.
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