Strategy & Insights
Strategic audit, competitive benchmark and social media management for the Concours Général Agricole, France's oldest competition.
Strategic audit, competitive benchmark and social media management for the Concours Général Agricole, France's oldest competition.
The Concours Général Agricole is known to every French household through its oak leaf medal on award-winning products, a level of fame the institution itself doesn't yet share on social media. Liik carried out a full audit to give it a presence of its own, built to reach a younger audience in step with today's consumption habits.
Liik carried out a full audit: a benchmark of 40 players in the agricultural and food ecosystem (competing trade shows, specialist media, institutions, content creators), data analysis to identify what actually works, and visual identity work to give the diagnosis a professional, actionable look. Liik now runs the CGA's social media, with weekly production.
Audit, benchmark, social media management: book a slot with our team to talk about your project.
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